Goodricke Tea Ltd recently launched its first direct-to-consumer website – www.goodricketea.com. The new site will allow the company to build its direct-to-consumer credentials and is an opportunity for the company to foray into the e-commerce market by providing an additional channel for consumers to directly connect with the brand.
Goodricke aims to highlight the tradition of gifting our loved ones this festive season. Goodricke has given the chance to gift our loved ones with ‘Goodricke Tea’ thus aiming to build on the opportunity in the gifting segment.
The company will enhance the gifting experience for consumers through free shipping, attractive discounts and delivery all across the country in addition to customization and bulk orders. Consumers will not only be able to purchase the conventional gifting packs, but also buy the premium teas and further customize it with personalized messages and gift wrapped packs for any occasion. Goodricke has embarked on a campaign “GIFT A MOMENT GIFT A GOODRICKE” to highlight its gifting option through e-commerce.
Over the coming months, Goodricke Tea Ltd. will promote this direct-to-consumer website on platforms like social media, radio and OOH so as to reach out to key consumers enabling gifting choices at the click of a button.
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