Video: Prachi Desai Inaugurates 4th NEXA Showroom in Kolkata
Expanding its premium automotive experience, Maruti Suzuki India Limited inaugurated its 4th NEXA Showroom in Kolkata, Salt Lake City. Actress Prachi Desai, Mr. R S Kalsi, Executive Director (Marketing & Sales), Maruti Suzuki India Limited was present at the inauguration event along with other dignitaries.
NEXA Salt Lake (Jyote Motors Motors) in Kolkata is the 4thNEXA showroom in the city. NEXA, one of the most important initiatives by Maruti Suzuki in its journey of achieving 2 million sales target in 2020, has redefined the car purchase experience in India. At present, the cars sold through NEXA are: premium cross-over S-Cross; premium hatchbacks Baleno and Baleno RS; premium urban compact IGNIS; and premium sedan Ciaz. Launched in July 2015, NEXA, the premium automotive retail channel of Maruti Suzuki has enabled the company to attract newer categories of customers while retaining existing customers within the fold.
NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of lifestyle experience for the customers. In doing this, NEXA is creating properties around Fashion, Music and Travel in order to build communities amongst people who share common passion in these genres.
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