Designer Naina Jain’s USP is in Refined Kutchi Work of Gujarat

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Designer Naina Jain founded her label in 1997 to celebrate the rich diversity of India. The brand that started small with dealing in Bandhani (Tie & Dye from Gujarat) has come a long way to be known, not only nationally, but globally as well, as an exclusive Bridal Label.

Naina Jain carved a niche among renowned designers of India through her innate love for the craft and her urge to showcase the intricacy of art of the nation. The designer’s USP lies in promoting a refined form of Kutchi work that has been perfected by the master craftsman from the arid deserts of Kutch in Gujarat. The Tie-Dye technique from Gujarat, the soul of Banaras and the intricate embroidery done by the delicate hands in West Bengal culminate beautifully on the canvas of Naina Jain’s artistic endeavour.

Her ensembles are for the women who own a colourful wardrobe and boast of traditional attire. The label has its own flagships stores in Delhi and Kolkata and is available in multi designer stores like Ogaan and Elahe, among others.

She also participates in the Vogue Wedding Show and has dressed up noted Bollywood celebrities.

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