Rubique Aims to Revolutionize the Traditional Lending System in India



In their bid to revolutionize the traditional lending scenario of India, Rubique, India’s leading fintech company is focused on taking its services to as many Indians as possible. The company has identified Kolkata as a key market with tremendous potential after having processed around 10,000 applications and disbursing loan around Rs.200 plus crores and 5000 plus credit cards in the city.

Rubique’s unique Online PLUS model enables users to get the best deals and have their loan applications processed faster through PAN verification, Aadhaar based e-KYC, Credit bureau integration, banking analysis, enhanced logic in proprietary matchmaking algorithm and addition of new data science methodologies. Additionally, Rubot – an AI and decision engine-powered bot is aimed at easing the transaction experience, whereas the TAB solution offers a wide SME product portfolio. All these technology innovations have enabled Rubique to disburse credit worth INR 2000 crore so far.

Rubique is targeting around Rs. 100 crores disbursements in the coming quarter considering the pace of growth in Kolkata.

Rubique eyes a foray into 100 cities across India by March 2018. It is currently present in 27 cities in the country.

Priyanka Dutta

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