Stretchy Human Shaped Candy Laban for Customers of All Ages



MTR Foods Pvt. Ltd., a subsidiary of Orkla ASA, Norway, has introduced a delicious, stretchy, unique human-shaped candy named Laban for the customers. Adapted from MTR’s parent company Orkla – Laban is Norway’s largest selling Candy and has been localized by MTR for the Indian consumer with popular Indian flavors like Green Mango, Strawberry, Mango and Orange.

Laban encourages creativity and playfulness among consumers across all ages. Laban is fun to eat, giving you a ‘license to play’ and promises to be a tasty treat for all ages. Owing to the Indian audience’s discerning tastes, the candy has been localized for the Indian market by conducting extensive consumer studies to zero in on popular Indian flavors and by making it 100% vegetarian.

Laban will be available at Rs.10 for a 26-gm pack and Rs.30 for a 65-gm pack across all markets and outlets.

Priyanka Dutta

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