Public Awareness Campaign Berok Zindagi Launched; An Initiative by Cipla

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@BerokZindagi, a public awareness campaign for West Bengal was launched to educate patients suffering from Obstructive Airway Diseases (OAD) and Chronic Respiratory Diseases (CRD). The awareness campaign was launched by Cipla to educate, manage and control the disease.

Dr Jaideep A Gogtay, Prof Dr A G Ghosal, Dr Raja Dhar and Dr Pallab Chatterjee graced the event and discussed about issues connecting with these two respiratory diseases.

In the course of the discussion, the doctors highlighted that there were myths revolving around inhalation and people often shied away from taking inhalers. The fact that it is reliable has to be told to the patients who suffer from asthma. Many parents also suffer from guilt that the asthma gene passed from them to their kids. These all factors must not prevent one from getting treatment at the earliest and inhalation is one solid way to treat asthma, agreed the doctors.

With this initiative, one hopes that the condition of life of people suffering from respiratory problems will be better.

Priyanka Dutta

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