Lifebuoy’s Help a Child Reach 5 Ambassador Kajol Highlighted on Importance of Hand Washing



Hindustan Unilever Limited (HUL’s) has announced a new initiative to empower young girls to make a difference in their own communities through a partnership with the World Association of Girl Guides and Girl Scouts (WAGGGS). Kajol, Lifebuoy’s Help A Child Reach 5 ambassador, introduced the young girl guides who will be spreading the message of hand washing to over 4 million people, helping prevent illness.

The partnership aims to encourage girl guides and scouts to take a lead within their communities and make an impact through teaching the lifesaving habit of hand washing with soap. Each hand washing hero is trained on the importance of using soap while washing hands before eating and after using the toilet. They are also equipped with the necessary skills to share this knowledge with other people they know. In this way, the practice of using soap at critical occasions is encouraged to spread across communities protecting people from illnesses and infections. Over 1,200 girl guides and scouts have been trained so far under this partnership.

A clinical trial led by Lifebuoy, involving 2,000 families in Mumbai, demonstrated a 25% reduction in the number of incidences of diarrhoea among children aged five and a 15% reduction in acute respiratory infection.

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