Reebok India celebrated the second edition of the#FitToFightAwards at Taj Lands End. The #FitToFightAwards are an extension of Reebok’s #FitToFight campaign, that propagates the belief that fitness brings out the best in each one of us, and is not just physical, but also social and mental.
Raising the bar this edition, the fitness brand launched the second edition of #FitToFight in September this year, with another compelling narrative and ‘Girls Don’t Fight’as the overarching theme. Exploring a deeper cultural context of the need for women to fight the wrong, Girls Don’t Fight espouses the cause of the ordinary woman battling strong, prevalent social issues.
The #FitToFight campaign culminated in the Awards held in proud association with Beti Bachao, Beti Padhao, the Flagship Program of the Ministry of Women’s and Child Development and the Kailash Satyarthi Children Foundation.
The second edition of the #FitToFightAwards campaign received over 500 inspiring entries, and the awards ceremony saw the presence of renowned Bollywood celebrities, eminent dignitaries, fashion designers and stylists, socialites, including Reebok brand ambassadors Kangana Ranaut and Shahid Kapoor. Shahid Kapoor recently joined Reebok as the brand ambassador and will be carrying the #FitToFight mantle forward.
Reebok also partnered with the Government’s social campaign Beti Bachao, Beti Padhao for this award ceremony. Hon’ble Minister of State Dr. Virendra Kumar, Ministry of Women & Child Development presided over the evening as the Guest of Honor.
Reebok #FitToFightAwards facilitated 12 women and 4 young girls from The Kailash Satyarthi Children’s Foundation, celebrating their trials and tribulations. The evening also saw the presence of prominent names including Malaika Arora, RJ Malishka (awardee), designer Masaba Gupta (awardee) among many others.Beginning with a performance by sand art maestro Nitish Bharti, the event also saw well-known stand-up comedian Aditi Mittalperform, amongst other highlights of the evening.
First of the many awardees was Geeta Sridhar fondly known as Geeta Ma, the woman who took children ailing with cancer into her home, and made them her own. Additionally, names such Seema Rao known as India’s Wonder Woman and Chandni who leads NGOs in their fight for children’s welfare, amongst others were facilitated.
The Awards ceremony was also supported by Myntra.com as the exclusive e-commerce partner and Zoom as the Television partner.
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