Van Heusen Innerwear and Athleisure Announced Foray into East and North-East India With New Products



Aditya Birla Fashion and Retail Ltd.’s Van Heusen Innerwear & Athleisure business announced its entry into East and North East India. Since its inception last year, the brand has created a strong presence across the country with the launch of a premium range of Innerwear & Athleisure for Men.

As a part of its expansion plans, Van Heusen’s Innerwear and Athleisure business is poised for a strong growth, with a national presence across 7000+ outlets by 2017-18. Moreover, the range will be available across 150 Van Heusen exclusive stores, 120 Planet Fashion stores and leading departmental outlets across India.


With its foray into the eastern region, Van Heusen introduces the distinctive range of Innerwear and Athleisure, offering sophisticated styling with new and innovative product features for the best-in-class comfort and fit. Van Heusen’s Innerwear range comprises of four collections including Classic, Platinum, Signature and Active. Each collection has been designed to offer a differentiated range to the various consumer segments.

Classic’s range starts from Rs. 140 onwards, Platinum starts from Rs. 269 onwards, Signature starts from Rs. 299 onwards, Active starts from Rs. 249 onwards and Athleisure starts from Rs .269 onwards.

Priyanka Dutta

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