October’s Promotional Campaign Shot in Natural Light at an Outdoor Location

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Shoojit Sircar’s much awaited film October, starring Varun Dhawan and Banita Sandhu is hitting all the right notes to build the excitement around the film.

The film’s promotional campaign was shot entirely at an outdoor location in complete natural light, a first for Varun Dhawan and perhaps for any recent Bollywood film. The makers have also come up with an innovative calendar video that reminds us of the film’s release date. Shot by ace lens man, Jatin Kampani, there were no artificial lights, setup or props used in the entire photo-shoot.

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The short video is set to a breezy background score, with heart-warming film stills appearing as the calendar turns months – January, February, March; one suddenly find OCTOBER written in place of April, as we hear Varun Dhawan’s voice announcing – “this year October is coming in April”.

October, a Rising Sun Films’ production, will release on 13th April 2018.

Priyanka Dutta

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