Eazelyf- Home Style Food Production and Delivery App; Focuses on Bengali Food as its USP

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Eazelyf is a home-style food production and delivery app with a growing presence all over Kolkata and in Navi Mumbai.

Eazelyf has also designed a private app for corporates which will be customized to meet the lunch and dinner requirements giving flexibility to corporates to choose their meal plan and the employees’ options to choose various types of cuisines and dishes from the agreed meal plans.

The brand EazeLyf is promoted and owned by Nextgenvision Foods Pvt. Ltd. a Kolkata registered company. Since last one and a half years it was involved in development and testing of various systems and processes before going commercial recently. The venture is headed by Mrs. Arpita Datta.

The public app focuses on Bengali food as its USP because Bengali food is very complex to prepare and there are a few million Bengalis staying in different parts of the country. Generally Bengalis are professionals and thousands migrate to other parts of the country and overseas every year.

Bengali immigrants in different parts of the country and overseas miss out on Bengali home styled food. They provide authentic home styled food delivered to their doorsteps.
The company has three verticals primarily:

1. B2B
2. B2C
3. Party orders

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The app can cater to all situations whether it is a corporate contract or an outsourced vendor model.

Food production is done through medium sized vendors at commercial kitchens measuring between 150-200 sqft with an average production capacity of 150 meals in each 3 hour slots. There are 5 such slots in a day (8am -11am for corporate lunch and subscription, 11am- 2pm for lunch on demand, 4pm-7pm for snacks, 5pm-7pm for corporate and subscription dinner, 7pm -10 pm for dinner on demand).

There are 4 functional kitchens in Kolkata and 1 at Navi Mumbai. Shortly two more kitchens will be added in Navi Mumbai.

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Recently the app was redone with several new features based on feedback received from customers. The new version is available on Andriod and shortly in IOS. The company currently accepts order over phone which is then entered into the system to ensure that there is no manual process excepting the ordering part. The company will start taking orders through website shortly.

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