USPL announced that popular Bollywood actress Jacqueline Fernandez is the new face of IMARA beginning Spring 2018. IMARA is a celebrity fashion line for women’s ethnic wear and was conceptualized by USPL as a contemporary interpretation of the conventional with a refreshing take on ethnic designs.
Jacqueline’s persona matches that of a modern Indian young girl with a charming personality known for her cool and confident style, all of which epitomizes the ethos of IMARA.
Launching in Spring 2018, the season’s line will showcase a range of silhouette’s, usage of fabric, ornamentation highlighting the ensembles in varied themes like Indigo, Monochrome, which will mirror Jacqueline’s inimitable fashion sense. The exhaustive collection would fit in the requirements of the modern Indian woman who is willing to explore her individual style quotient.
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