Access to safe drinking water was declared as a human right by the United Nations but remains a challenge for urban India. However depleting ground water, lack of proper rainwater harvesting and rising contamination in the ground water due to sewage and industrial effluent discharge is posing fresh challenges for the Indian cities.
Kutchina took the opportunity on World Water Day to raise awareness on this crisis by distributing 20000 PET Water Bottles packaged with Anti-Oxidant Water. The water was distributed to people at 10 important cross roads across Kolkata under the message: ‘DRINK SAFE, STAY HEALTHY’. The initiative also aimed at spreading the importance of safe drinking water with anti-oxidant benefits.
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