Arvind Lifestyle Brands Limited, Gap’s franchisee in India, announced the launch of its first exclusive Gap store in Kolkata at South City Mall. Actress Ritabhari Chakraborty graced the occasion. This will be the thirteenth exclusive Gap store in the country, joining 15 shop in shop locations, opened in February this year in multi-brand retailers, primarily in tier II and tier III cities.
Launching with Gap’s Spring 2018 collection, the Kolkata location is the second adults-only store format in India. The first adults-only Gap store in India opened in March 2018 at Mantri Mall in Bangalore.
Speaking about the collection, actress Ritabhari said “I am glad this store opened in Kolkata. Having a piece of Gap clothing is essential for all of us. They are so comfortable and the pricing is also so affordable. I am a huge fan of their products and this store has eased things for me”.
The 2450 sq. ft. store at South City Mall features bright chinos, colored denim, khakis for men, and workwear ankle pants for women.Customers can also look forward to unique Gap logo tees including palm print, and skyline versions for men, and floral Gap logo tees for women. The range also includes polo tees for women, complementing floral spring dresses, and chinos. The line also includes soft and durable lightweight linen collection of shorts and pants. The adults range is infused with seasonal hues, prints and a palette of pastels.
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