Bhumi Pednekar at Grand Celebration of the National Holi Clothes Collection Drive Initiative

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Bollywood actress Bhumi Pednekar known for her powerful roles in Toilet- Ek Prem Katha and Dum Laga Ke Haisha joined Tide Plus with Extra Power and Goonj to celebrate the grand success of the National Holi Clothes collection drive initiative.

83,500 clothes were collected from 20 cities during the two-week collection drive that started on March 5th. The collection drive was carried in Ahmedabad, Bangalore, Chandigarh, Chennai, Dehradun, Delhi, Faridabad, Ghaziabad, Goa, Gurgaon, Hisar, Hyderabad, Indore, Jaipur, Jalandhar, Kolkata, Ludhiana, Meerut, Mumbai, Mysore, Noida, Pune, Rishikesh and Sonepat.

A part of Tide Plus with Extra Power’s latest campaign #TideGivesExtra, this initiative was introduced on Holi. This encouraged people from across the country to come forward with their stained Holi clothes which they would otherwise discard. Post the collection drive that followed, Tide Plus undertook the challenge to clean these clothes, and at the event at National Sports Club Lawns, handed the same over to Goonj. Goonj is an NGO that which undertakes disaster relief, humanitarian aid and community development in parts of 22 states across India and will now take these clothes to those in need.

The event saw a series of clotheslines displaying the clothes collected and refurbished with the Power of Clean- Tide Plus with Extra Power. Bhumi Pednekar endorsed not just the association, but also came forward in full support of the cause. She revealed the final collection count, and then handed over the entire collection to Goonj for their perusal. These clothes were cleaned with the New & Improved Tide Plus with Extra Power, which ensured superior cleaning, brilliant whiteness and enhanced freshness.

Through this endeavour, Tide has managed to do their extra bit for the society.

Priyanka Dutta

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