Kalyan Jewellers has announced the appointment of film actor Katrina Kaif as its global brand ambassador, and she will be the face of Kalyan’s existing and soon to launch product portfolios.
Katrina personifies brand Kalyan’s attributes of style and elegance. She epitomizes the quintessential woman of today –confident, progressive and with the courage of her conviction. Katrina has set her own path with sheer hard work, akin to Kalyan’s own growth trajectory. She has built a significant fan base not only in India but globally. This new association will enable the company to explore new avenues to engage with their customers as they script their future growth strategy in India and globally.
Katrina will endorse Kalyan’s jewellery collections and will also be part of Kalyan Jewellers’ customer engagement programmes across its showrooms in India and West Asia. In India she will predominantly feature in the company’s communication campaigns, especially in the Northern and Western markets. Katrina joins an eclectic group of Kalyan brand ambassadors including Amitabh Bachchan, Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier.
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