Standard Chartered Bank announced the launch of its retail digital banking initiatives which will empower customers to avail of a seamless digital experience across various banking services – from opening accounts real time to interacting digitally with relationship managers (RMs). The Bank launched the instant digital account opening capability which enables customers to instantly open a savings account using their AADHAR details through online or mobile interfaces.
Launching a suite of digital banking capabilities, the bank announced that customers can now also make investments in mutual funds and initiate payments through Unified Payment Interface (UPI) and Bharat QR. Additionally, customers can chat online for their service requests and Priority and Premium Banking clients can seek advice or resolutions much quicker through video conferencing with RMs.
To create a strong connect with this ever increasing young working audience, the Bank is bringing on board Bollywood actress Anushka Sharma as its brand ambassador. Anushka, as one of India’s top actors and youth icon, personifies the affluent youth and their upwardly mobile aspirations while representing the values and ethos of the Bank.
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