Rita Bhimani’s Book PR 2020: The Trending Practice of Public Relations Released



Bee Books launched PR 2020: The Trending Practice of Public Relations by Rita Bhimani at Starmark, South City, over a panel discussion. Written by a veteran in this profession for over 45 years, Rita Bhimani’s facile writing gives a broad based approach to PR. This is a book that is meant to reach a wide-ranging audience, from corporate entities who need to stay ahead and be competitive, NGOs seeking more credibility, newbies requiring a basic knowledge of the profession, Startups aspiring for perception management skills, individuals wanting extra propelling for planned communicative events and even existing practitioners who could get further leads from this book.

The panel discussion, anchored by well known journalist and commentator Kishore Bhimani, had discussions on the importance of Public Relations in diverse fields. Panelists Dr Mousumi Ghosh, Founder of Team Future, Alokananda Roy, danceuse and social reformer and Dolly Basu, theatre and TV personality, discussed the impact of proactive communication and the importance of PR through education and the performing arts.

Rita Bhimani’s book has a preface by Dr Shashi Tharoor.

kolkata-book-launchThe book is divided into 10 Folios, with several sub-chapters for ease of reading. There is everything from Corporate Philanthropy to Start-up Successes, from crisis management, branding and the propelling of PR into digital space, to tips on careers in information, communication, entertainment, and an innovative portion at the end of the book titled The Perfection Quotient, giving twenty pointers, a 20-20 formula for personal style, managing perception, and presentation skills. There are extensive interviews with heads of companies, brand experts, CSR specialists, top image advisory agencies, and celebrity management personages.

This book by Rita Bhimani is a subject that is of vital importance in today’s competitive world.

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