Forevermark, the diamond brand from the De Beers Group of Companies, opened its exclusive boutique in Kolkata for the first time ever at South City Mall. The Forevermark Boutique is only the second such store in the world.
Every Forevermark diamond is expertly crafted and undergoes a rigorous selection while Indian Gem & Jewellery Creation has a reputation of quality, creativity and integrity among its customers. The synergy of these two brands has brought about an ideal collaboration to offer hallmark jewellery pieces.
Gracing the occasion was Bollywood actress Karisma Kapoor who was adorned with beautiful Forevermark jewellery.
The store is set to house all the exquisite Forevermark collections including Capricci – The Nose Pin Collection, Circle of Trust – Diamond Bangles, Traditional Setting Collection, Designer Collections – Artemis &Zanyah, Black Label Collection, Encordia Collection, Cornerstones Collection, Millemoi Collection, Eternal Collection, Trend Collections as well as loose diamonds and diamond jewellery for men.
At the location, Forevermark has created a black room enclosure where the rarest 5 carat Forevermark diamond is on display. A special display demonstrates how light passes through this spectacular diamond to showcase its brilliance. The beauty of a Forevermark diamond goes beyond the 4Cs and customers can witness this as the light refracts through the diamond across the room in a multitude of colours making for a stunning visual spectacle.
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