Premium Mild Beer Carlsberg Smooth Launched; Bollywood Actor Saif Ali Khan Associates With Brand



Carlsberg India announces the launch of Carlsberg Smooth, a premium mild beer made with the finest European Barley for a rich and smooth taste. Brewed specially for the Indian palate with a refreshing and elegant taste, Carlsberg Smooth offers a unique product and a new experience to the consumers.

The brand also associated with renowned Bollywood actor Saif Ali Khan for the launch.

The new brew is a perfect combination of a classic and modern flavor portfolio. The superior quality European Barley gives Carlsberg Smooth its unique rich taste, making the drinking experience smoother for modern consumers who appreciate the unique flavour and quality of premium beers.

Carlsberg Smooth has been launched across the states of Maharashtra, Goa, Andhra Pradesh, West Bengal, Rajasthan and Haryana. It will soon be launched in Karnataka, Telangana and Uttar Pradesh. Carlsberg Smooth will be available in 330 ml & 650 ml bottles and 500ml cans, however the SKU availability will differ from state to state.

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