Complan launched their #KomProteinCholbeNa movement along with Sourav Ganguly aiming to raise protein awareness across India, starting with West Bengal. The campaign is led by the single point agenda of educating parents about the importance of protein for their children and to help them make informed food choices.
Sourav Ganguly, a Complan boy himself, went to homes across Kolkata to help spread awareness on the campaign to mothers directly. He visited various homes in Behala, Park Street and Ballygunge to enlist mothers to join the #KomproteinCholbena movement.
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