Actress Nusrat Jahan Inaugurates ROXX Store at Minto Park



East Coast Distributors Pvt Ltd has now forayed into the retail segment of the country via their flagship brand ROXX. They launched their first 2 exclusive stores in Kolkata. The first store at Minto Park was inaugurated in the presence of renowned actress Nusrat Jahan and the second store was launched in Kalighat on the same day.

Founded in the year 2000, East Coast Distributors have represented many foreign brands in India. Their lifestyle brand, ROXX, a brand of household products has been styling lifestyles across all sections of the nation. ROXX has over 200 distributors pan India and their products are available at more than 4000 retail outlets all across the country, at all large format stores. ROXX offers a colorful basket of products ranging from Cookware, Glassware, Giftware, Dinnerware, flasks, storage catering to every need and desire. The brand has an extensive range of over 800 products at an affordable and convenient price.


The core strength of ROXX experience is the understanding of consumer needs and offering the right product to enrich every clientele’s lifestyle. The brand primarily addresses the daily requirement in a household making life simpler, stylish and luxurious at an affordable rate. ROXX has expanded itself in the last few years and their head office is in Kolkata, corporate office in Mumbai and network, Offices in Delhi and Ghaziabad.

The extensive product range of ROXX Lifestyle includes: Glassware – Tumblers, bowls, jugs, storage jars, mugs, accessories, Insulated Vacuum Flasks, Cutlery sets, Glass Cookware, Non Stick Cookware, Trays, Glass bottles, Sports bottles, Dinnerware, decorative figurines and a lot more.

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