Secret Temptation announced the launch of its new brand identity in Kolkata. Present at the announcement was Mr Narendra Kumar Daga, MD, McNROE and Mr Sanjay Srivastava, Chief Business Officer, McNROE.
The event also saw the launch of a new fragrance to Secret Temptation’s portfolio named Desire. The other fragrances in the portfolio are Romance, Mystery, Affair, Play and Passion.
The new product is a great harmony of intoxicating Turkish roses, floral Germanium and Musk.
To promote the new product, mass rallies and multi-city tours will be organized. The company has also designed comprehensive digital campaigns to identify and recognize real life instances of women who have seriously adopted their dreams.
Desire is priced at Rs 210 while Romance, Mystery, Play, Passion, Affair is priced at Rs 190 for 150 ml bottles.
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