Emami’s New TV Campaign- Khanti Bangali Jhanjh Diye Jaye Chena Launched


Video: Emami’s New TV Campaign Launch

Following the successful campaign of ‘Chokhe Jol, Mukhe Haanshi’ that resonated with the spirit of Bengalis, Emami Healthy & Tasty Kacchi Ghani Mustard Oil launched a fresh new 3-series TV campaign – “Khanti Bangali jhanjh diye jaye chena”. The campaign features eminent personalities from Bengal like Soumitra Chatterjee, Churni Ganguly and Sabyasachi Chakraborty who speaks on the essence of being a true Bengali. The 3-series TV Campaign will be rolled out in West Bengal from 20th July, 2018 onwards.


In the words of veteran actor and brand endorser Soumitra Chattopadhyay “I am not a good cook. But I love eating food cooked in mustard oil. The smell and taste of mustard oil is extremely nice”.

Churni Ganguly mentioned that whenever she thinks of Emami Kacchi Ghani Mutsard Oil, the recipe that comes to her mind is cooking Aar-Boyal fish with lots of masalas. She also added that Jhanj in the life of Bengalis is synonymous with confidence and passion.


Sharing the experience on his first ever brand endorsement for a TVC, noted actor and passionate wild life photographer Sabyasachi Chakraborty said, “I chose to be a part of this Emami Healthy & Tasty Kacchi Ghani Mustard Oil campaign as it celebrates the pride of being a Bengali which we need to nurture and inculcate in our future generations.”

The new brand campaign has been conceptualized and developed by White Light Moving Picture Company of Mumbai, headed by Namita Roy Ghose and Subir Chatterjee.


Emami Healthy & Tasty is competitively priced in a price range from Rs.100/- per litre to Rs.120/- per litre across its variants. The H&T range is available in SKU’s of 5 ltr Jars, 1 ltr, 500ml and 200ml Bottles, and Pouches of 1 ltr and 500 ml. Along with the specific heart caring attributes, Emami Healthy & Tasty edible oil range is enriched with Vitamins A, D and E.

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