Diagold Unveiled its New Identity as Varda Goenka; Rituparna Sengupta Graces Occasion



Popularly known as Diagold, the fine designer jewellery brand unveiled its all new identity as VARDA GOENKA – Fine Jewels by DIAGOLD in line with its makeover initiative. Celebrated actress Rituparna Sengupta along with Ms. Varda Goenka herself did the honour of disclosing the brand’s crisp persona to the media and public. On the notable occasion VARDA GOENKA – Fine Jewels by DIAGOLD also launched two of its latest jewellery collections –Lush Glory & Chique Repertoire- Festive & Contemporary respectively.

Breathing a new vibe in the brand with its new identity, Diagold undergoes a renovation to present VARDA GOENKA – Fine Jewels by DIAGOLD, a refined entity that stands for Innovation, Customer service and Value. Adding a whiff of novelty this transferal also reflects in design accents and store modulation. The ever-altering trends and customer penchants has been the reason behind the remodeling and has been welcomed with vigor.


While Lush Glory embraces trends for the upcoming celebratory season creating ethereal jewels, Chique Repertoire extends classic and eternal options that fancy the millennial.

Store address- Sumangal Apartment, 1st Floor 4, Lee Road, Kolkata – 700 020

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