Video: New Products of JK Masale
JK Masale announced the launch of its new range of products in the august presence of the star cast of the upcoming Bengali film Crisscross, consisting of director Birsa Dasgupta, Priyanka Sarkar, Mimi Chakraborty and Nusrat Jahan.
Last year JK Masale associated themselves with the Bengali film Posto. It was a great success. Film is a great medium to reach out to the masses. JK Masale is a household name in eastern India and the film Crisscross is based on problems in the lives of the women.
Ira (Mimi) is a journalist in the film who is extremely dedicated to her job. Suzy (Priyanka) is a single mother who has to handle her emotional and professional problems. Rupa (Sohini) is a homemaker who is a victim of domestic violence. Miss Sen (Jaya) places success over interpersonal ties. Meher (Nusrat) is a struggling actress looking for work. The lives of these five women intersect and what happens next is what the film all about.
Speaking at the event, Birsa Dasgupta said “It feels great to be associated with JK Masale. Crisscross is a tale of five women and how their lives intersect. We have tried not to be preachy in the film”.
Mimi praised Nusrat’s cooking and also added that JK Masale’s products are very popular in her home.
Priyanka mentioned that though she is not a great cook, she however was aware of the products of JK Masale as they are used in her household.
The film is eyeing for release on 10th August.
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