After getting great appreciation for Ek Kahani Aisi Bhi and The Headphone Show, 93.5 RED FM has initiated an original series of quick story-telling sessions titled Short-cuts which will wrap up within 2 mins but not without a twisted ending. Short-cuts will be played across the RED FM network, along with a video narrative of each story being put up on social media pages of Red FM.
“Short-cuts are an inventive way of story-telling in digital age where both on-air and online mediums will be utilized for effective narrative. Harnessing the ingenuity of our creative resource we promise to deliver the most thrilling experience to our audience.”, said RJ Praveen, who has conceptualised the entire initiative along with Ranjit Pathak, the national creative head at Red FM.
The listeners will be served with 2 fresh stories every week. It is for the first time, a radio property will release narratives on-air and on digital platforms at the same time.
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