India’s top most restaurant Franchise Management Company, Yellow Tie Hospitality has launched a new brand – “Dhadoom – Flavours & Fun”. Dhadoom is co-owned by Celebrity Chef Harpal Singh Sokhi.
Bright colours, Superhero inspired comic-theme based casual dining restaurant was launched in Allenby Road, Bhowanipore. The 13th Dhadoom Restaurant was inaugurated by Celebrity Chef Harpal Singh Sokhi. As the name suggests, Dhadoom is a fun brand which means “make some noise – Dhadoom!” It promises to make a blast of flavours in your mouth!
As soon as you enter Dhadoom, you will feel like you’ve entered a world of comic book! The walls are painted with fun bright red and yellow colours with a dash of black and lots of comic doodles. The wall near the counter has a fun comic-inspired story depicting how Dhadoom was born much to the delight of younger customers. The store also displays and sells official Marvel approved merchandise.
The cuisine of Dhadoom focuses on “Fusion Food”! And all the recipes come with Chef Harpal’s culinary magic with an Indian twist. The menu comprises of a lot of interesting items like Pav Bhaji Sandwich, Oreo Pakoda, Paan Shake, fries served in a mini toy truck called “Fries Ok Please” etc.
Besides Poutine, Dhadoom also offers a wide selection of Starters, Main Course, Desserts and Beverages all prepared under the creative direction of Celebrity Chef Harpal Singh Sokhi. The brand also serves a unique selection of Wraps, Burgers, Sandwiches and a lot more. Some of the noticeable and interesting food items are American Cheesy BBQ Burger, Paneer Chilli Sandwich, Paneer Bhurji Paratha Wrap & Brownie Shake.
Yellow Tie Hospitality has plans to launch 50 Dhadoom stores by end of 2018, of which the company plans to open 20 stores in Mumbai. Within first 30 days of start of 1st store, Dhadoom also opened 5 stores in Mumbai and a store in Mysore followed by launches in Ahmedabad, Surat, Delhi , Bangalore, Jaipur & Lucknow. The company has budgeted to invest 12 crores in the next 18 months to grow the brand.
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