Biba Apparels Pvt Ltd ropes in Bollywood actress Parineeti Chopra for its contemporary ethnic fashion brand, Rangriti.
The brand is set to launch its new campaign ‘Your World, your stage’ with Parineeti this festive season. Through this campaign Rangriti encourages women to be themselves and feel like a star on their own stage.
Rangriti adds a contemporary touch to the woman’s wardrobe making her feel special and unique. The brand collection is very wide and has Indie tops, Kurtis, Kurtas, dresses and an entire range of bottom wear including slim pants, leggings, skirts and many more. The colors range from vibrant hues to earthy muted tones.
The brand currently has 56 Exclusive brand outlets and expects to cross 100 stores by the middle of 2019.
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