Backed by SVF (formerly known as Shree Venkatesh Films), Hoichoi has emerged as the one-stop destination for anyone looking for Bengali entertainment across borders and age groups.
In just 1 year of its launch hoichoi has streamed over 240 Million minutes of content. Encouraged by the audience response, hoichoi declared grand plans to launch 30 Original Shows and 12 Original Films equivalent to 100 plus hours of Original content in the upcoming year. It also announced plans to double the overall content library to approx. 2800 hours in the next 1 year by acquiring 200 Bengali movies, 12 of which will be World Digital Premieres.
The viewers of hoichoi will be spoilt for choice as there will be variation of content available across genres including Fantasy, Dark Comedy, Musical Thriller, Sitcom, Travelogue, Mystery, Paranormal Drama, Kids, Treasure Hunt, Psychological Horror, Detective Erotica etc. to be created by some of the finest production houses and directorial talent.
While expansion into Bangladesh through local payment gateways is a natural decision to reach a wider audience, entry into Middle East is aimed at connecting with the huge migrant Bengali population living in the Arabian Peninsula nation. Hoichoi will soon launch “Dhaka Metro” – the first web series for the Bangladesh audience, which will be directed by Amitabh Reza Chaudhuri – Bangladesh’s award winning director.
Hoichoi will introduce Top Up cards to make it convenient for our customers to subscribe to hoichoi. This offline payment mechanism is never heard of before in the OTT industry and will help them to reach the masses in Tier II and Tier III cities. One can simply purchase the hoichoi Top Up Cards available for subscribing to our 3 months, 6 months and 12 months plans from the nearest retailer and access the largest collection of the best in Bengali entertainment on hoichoi without having to do any online financial transaction.
In yet another first in the Bengali entertainment space, they are now introducing the ‘Pay Per View’ feature as part of the TVoD model.
Other key initiatives by hoichoi include:
• Option to have Bengali app and website interface along with the existing English one.
• Some of the Original Shows will be dubbed in Hindi, Tamil, Telugu and Arabic.
• hoichoi Brand Extension – now audience can buy their favourite merchandise.
With such extensive plans, Hoichoi will surely be creating some major Hoichoi in the coming times in the field of entertainment!!
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