After the success of the event ‘The Call of the Blue’ Chennai event, India Yamaha Motor (IYM) Pvt Ltd. hosted its second on-ground brand engagement activity at Eco Park, Kolkata.
The event captured the essence of Yamaha’s global image of ‘Exciting, Stylish and sporty’ by incorporating multiple elements like organising test-rides of Yamaha recently launched motorcycles, showcase and sale of Yamaha accessories, display of Yamaha vintage motorcycles from the customers along with an evening that concluded with the live performance by the famous M-Sonic music band.
The aim of such events is to establish a sense of pride and belonging amongst the Yamaha owners and loyalists, thus providing a unique flavour of what Yamaha stands for – exciting, stylish and sporty.
After Kolkata, ‘The Call of the Blue’ is all set to enthrall the audience of Hyderabad on Saturday, 6th October.
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