Van Heusen Innerwear and Athleisure announced its foray into the Rs. 16,000+ Cr Women’s Innerwear and Athleisure market. The brand launched its Lingerie and Athleisure range recently.
A glitzy launch event in Kolkata captivated the audience with a glamorous fashion show that offered a sneak peek into the wide range of Van Heusen Lingerie collection.
Van Heusen Women’s Innerwear includes innovative products such as No Slip Straps, Breathable, Flexi Wires and Side Smoothing styles.
With its foray into the eastern region, Van Heusen introduces the distinctive range of Lingerie and Athleisure, offering sophisticated styling with new and innovative product features for the best-in-class comfort and fit. Van Heusen’s Lingerie range comprises of three collections including Cotton Sensation, Luxe and Glam. Each collection has been designed to offer a differentiated range to the various consumer segments.
The themes of the lingerie collections are inspired by the everyday elements of a woman, latest trends, and most importantly comfort & fit. The collection echoes the art of premium fashion with a mix of solid colors and prints.
Cotton Sensation – The classy wardrobe essential offering performance features like Colour Fresh, Ultra Fresh, Plush Back Straps & Perforated Cups for better breathability – The range starts from Rs. 499 onward for Bras
Luxe – The range offers sophisticated styling and elevated comfort with premium fabrics & utility – The range starts from Rs. 899 onward for Bras
Glam – Fashion innerwear with differentiated cups such as Spacer cups, Ultra-Light cups etc. that provide an elevated experience while wearing the product. – The range starts from Rs. 1049 onward for Bras
Athleisure – Multi-purpose wear created for the Gym, the Brunch, the Street. Crafted with elevated fashion and new age fabric, it also comes with Smart-Tech+ feature that offers benefits like quick dry, stain release and anti-stat, making this a true cross over between fitness and fashion. The range starts from Rs. 499 onward.
Also introducing the Lounge collection that elevates the customer with garments that have Quick Dry, Easy Stretch & Colour Fresh performance features -The range starts from Rs. 449 onward.
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