Seventy renowned personalities from different walks of life (cricket, police, sports, television) came together to make a unique Indian National Anthem video. This new video is being released in about one hundred and fifty countries and over six hundred theatres from 15th August onwards. Sangram Singh, Sonika Prashar, Payal Rohatgi, Richa Sharma, Rachana Banerjee and other celebrities were present for the launch of this new video.
Some of the celebrities who are featured in the video include Shilpa Shetty, Vivek Oberoi, Tusshar Kapoor, Anupam Kher, Isha Koppikar, Mallika Sherawat, Johnny Lever, Magician P.C. Sorcar, Irfan and Yusuf Pathan, Wrestler Sangram Singh, Alka Yagnik, Anu Malik, Javed Ali, Mohit Chauhan, Udit Narayan and Aditya Narayan.
The video has been shot against the backdrop of some of the most notable places in the country like India Gate, Red Fort, Konark Temple, Taj Mahal and so on. Apart from the celebrities, the video also features 1500 school children and 500 coal mine workers too. The video has been VFX designed so as to make it suitable for the big theatre screens.
The video was launched successfully in Mumbai on 15th August, 2014 on the occasion of Independence Day. This video transforms the core values of Indians like into a visual treat and showcases the feeling of universal brotherhood which is one of the most distinguishing features of India.
Rajeev Walia, director of the National Anthem Video while speaking with Sholoana Bangaliana said “Earlier I had directed Betiyaan-save the girl child video along with twenty Bollywood actors. The idea of making the video on the National Anthem came to me when I saw that all around, young people are getting more attracted to Western music and culture and shunning away all that is Indian. This is a humble way of making them acquainted with the heritage and tradition that India has”.
The video is a must watch for all Indians and will surely revive the feelings of love for the country.