Genuine Broaster Chicken was established in 1953 and is now present across 36 countries. The brand is synonymous with serving healthy food. It uses fresh chicken and pressure-fries these using patented pressure fryer technology. Celebrity chef Harpal Singh Sokhi is the ambassador for the brand in the country.
After successfully launching branches in Mumbai, Raipur and Surat, Genuine Broaster Chicken entered Eastern India market through Kolkata. The first outlet was inaugurated in Loudon Street followed by outlets in Avani Mall, City Centre and Salt Lake, Sector 5 in the consecutive months.
The Kolkata outlet of Genuine Broaster Chicken includes fast food and dine-in offerings like classics of Genuine Broaster Chicken. Side by side one can gorge on a specially curated exclusive menu by chef Harpal Singh Sokhi like the ‘Green’ Palak Paneer’ and ‘Red’ Lamb Rogan Josh Burger.
Other Indo-American specialities which one will find in the menu consists of Happy Fried chicken, Schewan noodle burger and Gulkhand muffin. The idea is to improvise on the American product to give it a personalized Indian touch that caters to the Indian palate.
The look and feel of the outlets is of a typical old school neighbourhood American diner with rustic vintage furniture. With a casual vibe and the use of American visual merchandise like American baseball helmet lights, it has a quirky feel to it.
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