Magnum Ice Cream Announced Association with Fashion Brand TheLabelLife.com

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After collaborating with some of the most reputed designers from around the globe, MAGNUM® Ice Cream is now ready to put its most fashionable foot forward here in India. The premium ice cream brand announced its association with leading fashion brand, TheLabelLife.com.

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Magnum along with TheLabelLife.com has collaborated to create a signature, limited edition collection that will be available on http://www.thelabellife.com/ starting from 2nd May, 2017. Styled by the label’s Style Editors – Sussanne Khan, Malaika Arora Khan and Bipasha Basu, the collection has design-focused signature pieces along with a personally guided shopping experience.

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The stunning collection, inspired by Magnum’s latest brand campaign #UnleashYourWildSide ingeniously styled by them includes modern tailoring, bold prints and game-changing silhouettes. The wearer can experience a sense of empowerment and the release of a fierce persona with this collection.

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For Malaika Arora Khan, her inner beast is the leopard. Sussanne Khan’s inner beast is tigress while that of Bipasha Basu is the Black Panther!!

Priyanka Dutta

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