Having built and supported over 1,000 schools till date impacting the lives of over 10,00,000 underprivileged children, P&G’s flagship Corporate Social Responsibility program P&G Shiksha continues to march forward with the motto ‘Padhega India, Badhega India’. Now in its 13th year, P&G Shiksha continues to make critical infrastructure and learning interventions by building and supporting schools across India.
Joining the movement this year, former ace cricketer, V.V.S. Laxman donned the avatar of ‘Shiksha Superhero’ for the students of a P&G Shiksha School. Laxman emphasized on the importance of education in the lives of children. He encouraged the people of India to be Shiksha Superheroes by simply choosing P&G Products and contributing to the education of underprivileged children. During the event, he also shared his school memories with the children and emphasized on the importance of sports and extra-curricular activities for their holistic development while teaching them a few cricketing strokes. He also encouraged them to take up sports while maintaining a good balance with their academics.
P&G Shiksha has over the years received generous support from many thought leaders and celebrities such as Anil Kapoor, Rahul Dravid, Shane Watson, Irrfan Khan, Arjun Kapoor, Kareena Kapoor, Saif Ali Khan, Anupam Kher, Dr. Kiran Bedi, Anil Kumble, Rani Mukherjee, John Abraham, Abhay Deol, Farah Khan, Arbaaz Khan, Sameera Reddy, Huma Qureshi, Sushmita Sen, Sharmila Tagore, Konkona Sen, Neha Dhupia, Soha Ali Khan, Lara Dutta, Preity Zinta, Jacqueline Fernandez, Jatin Das, Shaan, Chitrangada Singh, Soha Ali Khan, Aditi Rao Hydari, Ajinkya Rahane, Priya Anand and many more.
P&G Shiksha also allows consumers to share in their support and thereby become a Shiksha Superhero. This can easily be done by buying any P&G Product such as Tide, Ariel, Whisper, Pampers, Olay, Head & Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur and part of the proceeds will go towards building and supporting schools.
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