Tag: 2016-durga-puja-theme

Tata Salt’s Innovative Campaign ‘Sehat ki Goonj’ Held During Durga Puja

Tata-Salt-campaign

Tata Salt kicked off celebrations for “Durga Puja-2016”, in Kolkata in a special way. Keeping with the brand promise of ‘Desh ki Sehat, Desh ka Namak’, Tata Salt launched an innovative campaign called ‘Sehat ki Goonj’ or “Swasth er Protidhwani” in order to help women understand the problem related to Anemia.

Tata-Salt-Durga-Puja-campaign

A ‘Shankh’ or Conch holds high regard in Hindu religion and culture. The sound of the sea shell is believed to eradicate all negative energies and usher in wellbeing before the start of something new or auspicious. In line with that thought, Tata Salt Plus ushered its “Sehat ki Goonj” campaign where a large conch was put up at the FD Block Salt Lake City pandal. At the pandal, women were invited to blow the conch and the decibel units produced by them while blowing a conch for over fifteen to twenty seconds were recorded.  Since blowing a conch requires strength and stamina, the decibels produced by each woman will give an insight into the health of women at large.

Through this activation, Tata Salt Plus aimed to showcase that iron plays an important role in making a person healthier and stronger. Tata Salt Plus has also created a special musical rendition for “Sehat Ki Goonj” which was inspired from Raag Shuddha Kalyan and Raag Bhairav that is known for good health and end of evil.

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Pandals with Best Creative Campaigns Honored by India Green’s Sharod Srijoni Somman

Sharad-Srijoni-Somman-2016

What is common to Kalighat Milan Sangha, Dumdum Tarun Dal, Kashi Bose Lane Durga Puja Committee, Sovabazar Butolla, Mitra Sanghati, Behala Adarshapally Sarbojanin Durgotsav Committee, Rajdanga Naba Uday Sangha, Shibmandir Sarbojanin Durgotsav Samiti and 95 pally Sarbojanin Durgotsav Committee? These nine puja committees had the best outdoor advertising campaign this puja.

The awards were judged by Niranjan Pradhan, a legendry Indian sculptor scene, Piyal Adhikary, widely known photographer, Jayashree Bhattacharya, film theatre director, Madhuchanda Sen, owner of Maya Art Space and Kamalini Chatterjee, poet and lyricist.

Sharod-Srijani-Somman

India Green’s Sharad Srijoni Somman, now in its fourth year, is one such competition with a unique twist. Honoring those Puja clubs who put forward their creative best, Sharad Srijoni’s aim is to recognize the hard work put in behind each Puja.

Creatives and concepts from Puja Committees were from all over Bengal. Team Sharad Srijoni visited all participating Puja clubs, a part of the judgment process, to ensure that the concept sent in by the Club is at par with the outcome.

The winners were presented with a trophy, plaque and uttoriyo.

Priyanka Dutta

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66th Ballygunge Cultural Association Durga Puja Inaugurated by West Bengal CM Ms. Mamata Banerjee

Ballygunge-Cultural-Association-durga-puja

The 66th year of Ballygunge Cultural Association’s Durga Puja was inaugurated in the august presence of West Bengal Chief Minister Ms.Mamata Banerjee, Debasish Kumar and other eminent dignitaries.

durga-puja-2016

Despite the rush of the other Puja Committees about themes, Ballygunje Cultural Association’s Ma Durga and her children are decked up in the traditional manner. Ma Durga is decked up in a red sari while Ma Lakshmi is in a pink sari and Ma Saraswati is in a golden hue sari. Ma’s two sons, Ganesh and Kartik are decked up in dhotis. The fact that the Pujo Committee has stuck to the traditional look is simply to preserve the quintessential Bangaliana.

The Chief Minister of West Bengal lighted the lamp and formally announced the Puja pandal open for all.

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Theme Song of Barisha Sarbojonin Durgotsab Released; Singer Pota Graces Occasion

Barisha-Sarbojonin-Durgotsab-theme-song-launch

The theme song of Barisha Sarbojonin Durgotsab was launched in the presence of Abhijit Burman (Pota), Kumar Mukherjee and members of the club.

The theme of this year’s pujo is Aaraai Chaale Kupokat Panchatatwe Kistimat. Devi Durga is coming this time to Earth on a horse and this is the reason why the organizers have decided to keep this theme. The song has been composed by Pota and sung by Kumar Mukherjee.

Barisha-Sarbojonin-Durgotsab-theme-song-launch

Speaking at the occasion, Pota said “I feel privileged that I have been asked to compose the theme song again for this year too. The song is rhythmic and will appeal to the listeners”. The duration of the song is 2.39 seconds and the title is Rupang dehi joyong dehi.

On Chaturthi, the puja committee will be organizing a workshop with individuals from correctional homes. They will also be organizing a drawing contest for these people.

Barisha Sarbojonin Durgotsab will be inaugurated in the august presence of Chief Minister Mamata Banerjee.

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Alokananda Roy at Announcement of “6th Year of Differently Abled & Senior Citizen Friendly Durgotsab Award 2016”

Dancer-Alokananda-Roy

Durga Puja is the time for spreading cheer and happiness not only in our lives but also in the lives of the differently abled and the senior citizens too. Keeping this in mind, NIP NGO, an organization that runs computer training centre for the Blinds came up with this unique innovative initiative introducing ‘6th Year of Differently Abled and Senior Citizen Friendly Durgotsab Awards’ for the year 2016.

The event was graced by eminent personalities like Alokananda Roy, Pradip Ghosh, Organiser of Santosh Mitra Square, Mr. Partha Ghosh, President of Forum for Durgotsab and many others.

Dancer-Alokananda-Roy

Generally, Puja awards are judged on the parameters of glamour, splendour, artwork and visual gimmicks. But now the criterion will be different as it will also be judged on the grounds of facilities they offer to the physically challenged. The basic requirement includes some volunteers to help the physically challenged visitors, a few wheelchairs and ramps at the entry and exit that would help to stroll with ease. Besides, presence of special entry or opening of VIP entrance and exit points and emergency management facilities will also be considered.

NIP had started its journey with this “Differently Abled & Senior Citizen Friendly Durgotsab Award” since 2010 and this year as many as 230 Durga Puja Committees are participating in this contest. The judges of the pandals would also comprise Differently-Abled Persons and senior citizens along with some volunteers at their service.

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