Tag: 2016-Durga-Puja

Team Chocolate at 7th Edition of Pujor Chhonde Mato Anonde


Video: Bengali Film Chocolate Promotions

The seventh edition of Pujor Chhonde Mato Anonde, an initiative of Dollar Industries Limited took place in the august presence of the Chocolate team comprising of Rudranil Ghosh, Payel Sarkar and Sujan Mukherjee (Neel).

Bengali-film-Chocolate

Some of the pujo committees who took part in this competition include Naktala palli mangal, Pragati sangha, Behala Panchanantala, Chetla sarbojonin, Manicktala CDF, Halsi bagan, Kalindi duga puja committee, Sangha sree, Suhid sangha, Salt lake CF block and others.

Actress-Payel-Sarkar

Speaking at the occasion, Payel Sarkar said “Chocolate is the only film releasing during the Pujas which is light in content and will give you chance to laugh your hearts out. Go with your family to watch the film and spend some quality time laughing with them”.

Sujan Mukherjee who turned director with this film said “The film has music by Indraadip Dasgupta and there are three songs in the film. the ensemble cast consisting of Rudranil, Payel, Parambrata will ensue you have a good time at the theatre”.

Bengali-film-Chocolate

With this initiative, the judges selected Best para dhunuchi dancers, Best para dhak player and Best para shankho player.

Rudranil and Sujan played the dhak while Payel matched steps with a dhunuchi at the event.

Priyanka Dutta

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Eminent Musicians at Bihaan Sharod Arghya 2016

Kolkata-audio-album-launch

A number of music albums were released prior to the Durga Puja by Bihaan Music. Many new and experienced musicians’ albums were released at the event held at The Press Club. Jojo, Subhen Chatterjee and others graced the music release occasion.

Artistry, Bandishana, Parampara, Strings and beats formed the first set of albums released at the event. The second set included albums like Swarvritta, Shruti Shringar, Music of Benaras..the legacy continues and Samarpan..Waris-e-Rasan.

The third set of albums released consisted of Phiriya Jodi se ase, A Reminiscence, Songs of AEON and Achho Antare. Soore Sourabhe, Sanjibani, Rasan Geet, Sur Sandhan formed the four set of albums released at the occasion.

Bihaan-Sharod-Arghya-2016

The fifth set of albums consisted of Amar Swadhin Swapnoguli, Canvas –e- Sharodotsav, Bhabishyater Gaan and Drizzle of Ragas. The sixth set of albums included Best of Bandish Fusion, Vishwaranjini, Evergreen Tagore on Esraj and Time Machine.

The music albums are readily available at all the leading music stores in the city. One can also get the songs downloaded from the website of Bihaan Music.

Priyanka Dutta

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Tata Salt’s Innovative Campaign ‘Sehat ki Goonj’ Held During Durga Puja

Tata-Salt-campaign

Tata Salt kicked off celebrations for “Durga Puja-2016”, in Kolkata in a special way. Keeping with the brand promise of ‘Desh ki Sehat, Desh ka Namak’, Tata Salt launched an innovative campaign called ‘Sehat ki Goonj’ or “Swasth er Protidhwani” in order to help women understand the problem related to Anemia.

Tata-Salt-Durga-Puja-campaign

A ‘Shankh’ or Conch holds high regard in Hindu religion and culture. The sound of the sea shell is believed to eradicate all negative energies and usher in wellbeing before the start of something new or auspicious. In line with that thought, Tata Salt Plus ushered its “Sehat ki Goonj” campaign where a large conch was put up at the FD Block Salt Lake City pandal. At the pandal, women were invited to blow the conch and the decibel units produced by them while blowing a conch for over fifteen to twenty seconds were recorded.  Since blowing a conch requires strength and stamina, the decibels produced by each woman will give an insight into the health of women at large.

Through this activation, Tata Salt Plus aimed to showcase that iron plays an important role in making a person healthier and stronger. Tata Salt Plus has also created a special musical rendition for “Sehat Ki Goonj” which was inspired from Raag Shuddha Kalyan and Raag Bhairav that is known for good health and end of evil.

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Magma Spread Festive Cheer Among Senior Citizens at Nabaneer Home, Kolkata

Pujor-adda-Nabaneer

Magma Fincorp Ltd organized Pujor Adda with the inmates of Nabaneer. The unique event was held at the Nabaneer Home in Tollygunge, Kolkata.  The Magma team comprising of 12 members went and met up with the Senior citizens and together the young and the old celebrated the Pujor Adda with songs, poems and stories from the past.

While the young belted out the latest Bollywood chartbusters as well as the golden classics of Manna De and Kishore Kumar, the elderly citizens remembered Pujo days of their prime and also sang Rabindra Sangeet and recited Nazrul. It was an emotionally charged session that moved all.

Kaushik Sinha, Vice President, Magma Fincorp said, “The society around us is changing quickly and things which were traditional are giving way to the new. Our bridge with the past is our senior citizens. We meet them every year during the Durga Puja holidays when Kolkata dons the festive look and through their eyes, we live the golden days of past.”

Magma has been holding such events for the past twelve years and we will continue to celebrate the flavor of Bengal through such events in future too.

Priyanka Dutta

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Pandals with Best Creative Campaigns Honored by India Green’s Sharod Srijoni Somman

Sharad-Srijoni-Somman-2016

What is common to Kalighat Milan Sangha, Dumdum Tarun Dal, Kashi Bose Lane Durga Puja Committee, Sovabazar Butolla, Mitra Sanghati, Behala Adarshapally Sarbojanin Durgotsav Committee, Rajdanga Naba Uday Sangha, Shibmandir Sarbojanin Durgotsav Samiti and 95 pally Sarbojanin Durgotsav Committee? These nine puja committees had the best outdoor advertising campaign this puja.

The awards were judged by Niranjan Pradhan, a legendry Indian sculptor scene, Piyal Adhikary, widely known photographer, Jayashree Bhattacharya, film theatre director, Madhuchanda Sen, owner of Maya Art Space and Kamalini Chatterjee, poet and lyricist.

Sharod-Srijani-Somman

India Green’s Sharad Srijoni Somman, now in its fourth year, is one such competition with a unique twist. Honoring those Puja clubs who put forward their creative best, Sharad Srijoni’s aim is to recognize the hard work put in behind each Puja.

Creatives and concepts from Puja Committees were from all over Bengal. Team Sharad Srijoni visited all participating Puja clubs, a part of the judgment process, to ensure that the concept sent in by the Club is at par with the outcome.

The winners were presented with a trophy, plaque and uttoriyo.

Priyanka Dutta

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