India’s leading news channel Aaj Tak announces their new TVC with Bollywood couple Soha Ali Khan and Kunal Khemu-‘Mobile App’ as a part of its existing “Aankhen Khol De” campaign. The new TVC is conceptualized and created by the renowned Bollywood film maker and expert ad maker Pradeep Sarkar.
The entire campaign emphasizes on how Aaj Tak has played an important role by bringing forth some interesting facts that are eye openers for its viewers. It also showcases the real picture to the entire nation. The impact of the channel has been so strong among its viewers that even the anti-socials of the society fear of being caught on Aaj Tak Cameras.
In the short black and white commercial Kunal Khemu and Soha Ali are playing the role of King and Queen. Both the king and queen are enjoying clicking selfies, when they suddenly hear a noise. Their soldier comes and tells them that the noise is of a marriage procession. But after some time the real force enters. This is when the queen tells the king that if he would have downloaded the AajTak mobile application, then they would have got the correct information.
Apart from television, the TVCs will be supported on the digital medium including social platforms.
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