Himalaya Purifying Neem Face Wash, a leading face wash brand in the country rolled out its pan-India campaign ‘My First Pimple’ in Kolkata. The campaign focuses on connecting with teenagers between 13-17 years with an intent to tackle emotional and physical challenges faced during their growing-up years including pimples.The campaign was kick-started in Pune last week and will further travel across different cities including Kanpur, Ludhiana, Amritsar, Chandigarh, Ahmedabad and Patna.
In Kolkata, the activity was held at Jewish High School in the presence of Ranita Das, Television Actress along with Mr. Hemang Vasani, Brand Manager – Face Wash at The Himalaya Drug Company.
Himalaya has identified a group of successful women from different aspects of life including boxers, activists, chefs, actors and many more to inspire and raise the conversation among teenage girls by focusing on real challenges of life and not getting mired by pimples. Our influencing individuals would share stories from their growing-up days and their road to success to drive confidence among teenagers.
Speaking at the event, the actress said, “While it is good to see children being more competitive and taking independent career decisions, it is equally disappointing that they tend to get distracted due to something as petty as a pimple. I remember trying every other remedy to keep pimples at bay. It is funny when I think of it now. And this is exactly what I want to convey to the adolescents of today. It is important for them to understand that it is only natural to get pimples and is just a temporary phase in life. I am glad to be a part of the campaign and contribute my bit to raise their spirits high.”
By sharing inspiring stories both online and offline through the influencers, the company wants to re-instill confidence and help teenagers overcome social embarrassment.
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