“Bengalis Sleep in the afternoon as they do not have anything interesting to look forward to”, says Mr. Ravish Kumar Executive Vice President, Viacom 18 and Business Head Regional Channels, ETV Bangla and in order to give us Bengalis something to really look forward to, the popular Bengali channel ETV Bangla has come up with this unique concept of Duronto Dupur which, as the name suggests will make the afternoons more dynamic and entertaining.
The time slot between 1:00 pm to 4:00 pm has been named ETV Bangla Duronto Dupur as it is during these four hours that ETV Bangla will be airing four highly entertaining and captivating programs, namely Gouridaan, Shesh Theke Shuru, Durgesh Nandini and Parar Shera Bouthan.
The program details are as follows:
Gouridaan which is being produced by Shree Venkatesh Films is the Bengali Adaptation of Popular Hindi Serial Balika Vadhu aired on Colors TV. This mega-serial, along with being a medium of entertainment will also be a source of education as here the makers have tried to highlight various malpractices that are prevalent in today’s society.
Shesh Theke Shuru which is being produced by Star couple Jisshu U Sengupta and Nilanjanaa Sengupta is again about the ills of society highlighted with the story of a girl Poymanti who has to face innumerable hardships in life just because she is said to be unlucky.
Durgesh Nandini which is being directed by Tarun Majumdar definitely needs no introduction as it is based on Bankim Chandra’s novel. This daily soap has been made on the lines of a mega movie and is probably one of the most costly productions of ETV which the channel has high expectations from.
Parar Shera Bouthan which has popular Bengali Singer Aneek Dhar as the anchor is a game show that physically reaches out to the Kolkata households and gets the Bengali Boudis to play along and win attractive prizes. This show, as was revealed by Rittika Roy, Programming Head ETV Bangla has already received great support from the masses as ever since the schedule has started, the team has been receiving overwhelming response from all the paras that they visit.
With these four serials, ETV Bangla has made an effort to make an entry into and completely win over an untapped zone as the afternoon time slot is one that many have tried to experiment with even though the fact remains that it is probably the only time when the people who are busy with household chores all day get time to relax for a while and thus watch television at ease.