Video: Ishq 104.8 FM Launched
An unique initiative by TV Today Network, India’s first romantic radio station Ishq 104.8 FM was launched in the presence of directors Sudeshna Roy and Abhijit Guha, Tota Roy Chowdhury, Anupam Roy, Tanushree and other celebrities.
Many of us complain about too much talking and ads in radio channels. With this channel that will not be the case. The ad inventory is only ten minutes per hour. The channel is present in three cities namely Delhi, Mumbai and Kolkata. In Mumbai and Delhi, Karan Johar and Ranbir Kapoor launched the brand.
The playlist has been co-curated by Anupam Roy. “The best of romantic songs -both of films and non-films will be played in this channel. I am glad I could be associated with this channel. Love is a strong sentiment and to have one station where love is so dominant will indeed be so awesome” said the music composer.
The station jingle has been composed by music duo Sachin-Jigar and sung by Benny Dayal and Anushka Manchanda. The Bengali adaptation of this song has been created by the team at Ishq and both the songs are extremely hummable.
The morning will begin with Anindya and Ananya who will celebrate Kolkata. Mid-mornings from 11am Judo will bring humor in the lives of the listeners. Tuski from 2pm will shed light on love, life and films. Arnab with his guitar and gossips will be there from 5pm. Souvik from 9 pm will deal with relationships and real life love stories.
Bengali film Benche Thakar Gaan has partnered with the station. Director Sudeshna Roy said “I know many at the station with whom I have worked before. Hence, I feel more at home here. Love can be best expressed with songs. I am looking forward to listening to the compilation of songs by Anupam!!”
With the launch of Ishq 104.8 FM, love will always be in the air!!
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