P.C. Chandra Jewellers the leading jewelry house of Eastern India organized the prize distribution of the “Sona Mukh Contest” recently. Among the 20 lakh respondents of the contest that has been on air on Star Jalsha from March to June 2016, 1 grand winner has been awarded a jewelry set. Mr Anil Jain, VP Marketing, PC Chandra Jewellers was present along with “Sona Mukh” Ms. Madhumita Sarkar the lead actor named ‘Pakhi’ from Star Jalsha serial Bojhe Na Se Bojhe Na fame.
As a very unique consumer engagement initiative, P.C Chandra Jewellers had organized this contest on ‘Star Jalsha’ where the viewers of the channel were invited to take part by voting for their favorite Star Jalsha female lead character. The contest opened to the viewers on 17th March 2016, in which 8 leading ladies from Star Jalsha serials were put on vote. There were 20 lakh calls and from their votes, ‘Pakhi’ from mega serial ‘Bojhe Na se Bohje Na’ emerged the “Sona Mukh” with the highest votes. She was handed over the “Sona Mukh” trophy from PC Chandra Jewellers and a gift voucher of Rs 1 lakh at the Star Jalsha Parivar Awards.
On random selection from among the callers who had voted for Pakhi, one name was selected in the presence of official representatives. The Grand prize of a jewellery set of approx. Rs 3 lacs was won by 17 year old Kajal Shyamal from Pipursai, West Midnapore. She received the jewellery set from her favorite actress Madhumita Sarkar (Pakhi) at the event. Apart from that, 100 lucky viewers were randomly selected – gift vouchers worth Rs 5000 were given to each. These were sent to the respective winners.
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