Tag: book-launch

Designer Agnimitra Paul at Book Launch of Dialogue 2.0

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The second edition of Dialogue, the member directory of DIA was launched in the august presence of eminent dignitaries namely designer Agnimitra Paul, art director Kaushik Das, architects Abin Chaudhuri and Ajit Jain.

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The program has been hosted by the DIA Committee along with Artize, the luxury bath brand and Tajpuria, a major brand in plywood industry. The dossier will include profiles of all the members who hail from the design industry across the city comprising of architects, dealers, interior designers and distributors of the trade.

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Speaking at the occasion, Agnimitra Paul said “This is indeed a great occasion that I could be a part of. DIA has been providing platform to the design fraternity for providing opportunities. This will help designers in the long run for sure”.

With the launch of this directory, new avenues will open up for the new designers and also for those involved in this industry.

Priyanka Dutta

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Model-Actress Ushoshi Sengupta Graces Book Launch of I’m Yours Forever

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The book launch of “I’m Yours Forever” by seventeen year old writer Samragngi Roy took place in the august presence of author Avik Chanda, drama therapist Suktara Lal, Model-actress Ushoshi Sengupta, theatre personality Nivedita Bhattacharjee, Founder of Calcutta Walks Iftekar Ahsaan, Founder Director of Think Arts Ruchira Das and others.

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“I did not have any plans actually that I will be starting writing at this point of my life. It just happened. I was thinking of doing something as I felt bored. Hence this idea struck me and I began with writing. This is a page turning thriller and I hope that the readers will like it as I much I liked writing it down” said the young writer.

I’m Yours Forever is the love story between Rose, a seventeen year old orphan girl and Robby, the son of a millionaire. Things take a turn when she comes to know that Robby has been hiding dark secrets from her. What happens next is what the book is all about.

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Speaking at the occasion, Ushoshi Sengupta said “Many of us think of writing down stories but most of us stay away at the end. This is because of the hours of hard work and dedication that it requires. I must congratulate Samragngi for her hard work. Looking forward to reading the novel”.

The book launch was followed by an animated discussion with the author and the panelist.

Priyanka Dutta

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Book Launch of Leatherback’s Big Win; Singer Usha Uthup Graces Occasion


Video: Usha Uthup at Book launch

In the august presence of singer Usha Uthup, writer Shubhra Shah Agarwal, Vimla Subaya (ex-Principal, La Martiniere For Girls’), Jessica Gomes Surana, Laura Amalir and others, the book Leatherback’s Big Win was released.

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The book Leatherback’s Big Win is the story of a mother-daughter duo narrated by a tortoise. It has powerful messages which every parent would want their children to read. Written in lucid English, the book has eighteen illustrations done by Anisha Agarwal (the writer’s daughter). The illustrations are to be colored by the reader. There are also puzzles and activities at the end of the book so as to encourage the readers in solving them and for increasing their comprehension.

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Speaking at the launch, the writer said “Children also have a sense of humor and this must be realized by the parents. I have understood that they read stories which are narrated by animal characters. Hence the tortoise has been selected to narrate this story. The illustrations are vivid and the kids will love them”.

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Usha Uthup who was present at the occasion said “Shubhra and her daughter have worked together in the book. This is indeed a good way of bonding with your kids. Making your child read can only be done when you also read. They get encouraged when they see you to read”.

The book is readily available at The Oxford Book Store in Kolkata and also on amazon.com. Grab your copy now!!

Priyanka Dutta

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Book Launch of Cooking Up Culinary Adventures; A Book By Film Director Jayabrato Chatterjee


Video: Book launch Cooking Up Culinary Adventures

Film director, editor, novelist Jayabrato Chatterjee’s book Cooking up Culinary Adventures was launched recently. Present at the book launch ceremony was Mr. Harshvardhan Neotia, Chairman of Ambuja Neotia Group, Sanchayita Bhattacharjee Alam and others. The session was moderated by Rita Bhimani.

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The food in Bengal is both spiritual and also self-indulgent in a way. The book looks at the various myths and stories associated with different culinary styles of Bengal. The book also showcases the history of food and life across diverse communities in Bengal. It also highlights the effects that this had on the food of the state.

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Speaking at the occasion, writer Jayabrato Chatterjee said “This is not a simple cook book with recipes and good pictures. But this also has additional information about the recipes which will surely interest the reader for sure”.

Harshvardhan Neotia said “Though I may have a pot belly, I eat less. This can be vouched by those people who know me personally. (laughs) Bengali food is so diverse and this book will be a great addition to the book lover’s collection. The way the research has been done is great”.

The book is readily available at all leading book stores in the city.

Priyanka Dutta

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Ambi Parameswaran’s Book Nawabs, Nudes, Noodles: India Through 50 Years of Advertising Launched

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Starmark, in association with Pan Macmillan India, hosted the launch of advertising professional Ambi Parameswaran’s book Nawabs, Nudes, Noodles: India through 50 Years of Advertising.

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This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country’s culture, politics and economy in the last fifty years. The book is about sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship. Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

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Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From ‘Only Vimal’ and ‘Jai Jawan Jai Kisan’ to ‘Jo biwi se kare pyaar’ and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

Published by Pan Macmillan India, the book has been priced at Rs. 357/-. After the launch, Ambi Parameswaran was in conversation with Prof. Saibal Chattopadhyay, Director, Indian Institute of Management, Calcutta.

Priyanka Dutta

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