Tag: Clothing

Kolkata Fashion Boutique Sorella Celebrates Second Birthday with Launch of E-Commerce Portal

Kolkata Sari boutique

Kolkata Fashion Boutique Sorella celebrated its second birthday recently at DKS Club. Debapratim Dasgupta or better known as Taju da was present to grace the occasion.

Sorell means sister in Italian language. The boutique is run by two sisters namely Nivedita and Nirjita. Hence the boutique has been so named. The main products of this boutique include saris, junk jewelry, bag, indo-western dresses and kurtas for the gents. “The main idea behind starting this boutique was to be self reliant and also to dress people stylishly. We provide the customers with the perfect makeover according to their personality and profession. Our designs are based on Indian handloom and handicraft” said Nirjita.

traditional sari sale

Debapratim Dasgupta was present not only to celebrate the second birthday of this boutique but also to inaugurate the official website of this boutique. Speaking on the occasion, he said “I know Nirjita and Nivedita for quite some time and hence I am here to be a part of this celebration. They have been working hard and I wish them all the best for their boutique”.

Sorella Boutique has their own workshop where they explore their creativity and make great products to cater to the needs of the customers. The e-commerce site of this boutique has been designed by Divinotech. The site is easy to load and the customers will be given options of selecting the products according to their needs. The site will also have more options in future as the boutique will be opening up more options in dressing for the people.

kolkata boutique address

Kolkata Fashion Boutique Sorella’s products are easy on your pockets, stylish and will increase your style quotient considerably. The prices start from eight hundred rupees and goes up to twelve thousand rupees.

We wish the sister duo all the best and hope they continue with their great work in future.

Priyanka Dutta

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Singer Jojo becomes showstopper for fashion show “More curves to love”

singer jojo

While many women may be going crazy about anorexic figures, curves are in and how… Celebrating the feeling of womanhood and also the return of curvaceous body, designer Devipiya Guha takes the pleasure of introducing the city’s only plus sized brand X n Y Chromosome. Women from different professions like teachers, lawyers, singers and even students took part in this fashion show. The show stopper for the fashion event was renowned singer Jojo.

extra ;arge dresses

The designer Devipriya Guha’s stylish fashion show “More curves to love” showcased gowns, tops, designer gowns and dresses for the plus sized women. “This dress line is to encourage women to embrace themselves just the way they are. They must not feel shy due to their body weight. Hence we have selected those women who are proud of their bodies and celebrate the feeling of being big and classy. I have not yet planned to go in the men’s line as of now but I will do so in future” said Designer Devipriya Guha.

singer jojo

The ladies despite their plus sized bodies walked the ramp with great confidence and style. The current line showcases dresses and gowns that can be worn with the winter jackets. Stitched in georgette and silk, the dresses have a chic yet hi-street look to them.

fashion show

Jojo who was the showstopper of the show said “I never thought that I will become a show stopper. I give due credit to Devipriya for introducing this line as the plus sized women often do not get stylish clothes. They have to dress less stylishly. This will be a great opportunity for them to look their best and stroll about in style”.

Hence this new clothing line is a great way to dress for the plus sized women in the city.

Priyanka Dutta

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Tollywood Hero Jeet now FBB’s brand ambassador; Latest Autumn Winter Fashion Wear in Kolkata Big Bazaar

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FBB, the aspirational fashion chain of Big Bazaar launched its “Autumn Winter collection” in a glittering fashion show, at the hands of Tollywood’s heart throb and now FBB’s brand ambassador Jeet. The latest FBB festive collection comprises of apparel and accessories for all occasions, ranging from ethnic, fusion, casual, college, formal and office wear with a special Pooja collection for the festive season.

FBB’s new collection showcased at the fashion show included – trendy and casual Hot pants, casual day wear for men and women and friendly and bold ethnic and fusion collection. The new collection showcased women shirts with intricate detailing for women, and solid polos for men. The fashion statement of a versatile look on any day of the week with mixed fusion collection. The mixed fusion is about creating your own look by mix & match apparel from FBB range of vibrant kurtas in various silhouettes and festive colored ethnic churidaars, salwars, patialas and skirts.

The highlight of the fashion show was the grand entrance of Tollywood Hero Jeet at the end of the fashion show. Looking stylish & suave in garments from FBB’s new collection, Superstar announced his association as FBB brand ambassador. And much to the delight of his fans, Jeet walked the ramp and floored the audience.

“It is really an ecstatic feeling to be associated with FBB, I have always felt a connection with masses and FBB is a brand that has always stayed connected to aspirations of masses to look good. It is an Indian fashion brand that has a very trendy, stylish and yet very ethnic appeal to it. Brand FBB represents aspirations of masses in its style and affordability,” said Jeet who is thrilled to be associated with FBB.

Talking about the FBB association with Superstar Jeet, Mr. Akshay Mehrotra, Chief Marketing Officer, Big Bazaar said, “FBB is a stylish, fashionable, young and a vibrant brand. Who better than Superstar Jeet can personify a brand like FBB. Jeet is a heartthrob of millions of youth, who look up to him for his style, achievements and talent, is a perfect fit to our core brand philosophy of aspirational fashion. The association represents the aspiration of masses to be a young achiever like Superstar Jeet, stylish and successful.”

FBB makes a bold yet desi statement with its new ethnic range of clothes. FBB is gorgeous in its traditional look, starting from the vibrant range of kurtas in various silhouettes to festive coloured ethnic churidars, salwars, patialas and skirts, formal wear and footwear. Similarly in the western wear effortless dressing and coloured pants are the call of the day. Also on the chart are skirts with intricate detailing. Printed pants for ladies and stripes and block shirts for gents make FBB an anytime wear as well as chic. This is not all, the kids wear and accessories have the widest range to pick from making it the most wanted fashion destination.

About FBB

FBB, Fashion @ Big Bazaar, has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thoda aur stylish, its philosophy reinstates the fact that it doesn’t cost much to be stylish with FBB. It believes in aspirational value fashion.

From business meeting to casual resort wear, from versatile ethnics to comfortable home wear, FBB creates exclusive merchandise for its audience under it’s own private labels. With a wide variety to choose from, FBB has something in store for everyone.

FBB targets a youthful audience in India that wishes to stay synonymous with current trends. The brand spreads across all the metro cities, mini metros and also penetrates well in tier II cities.

About Big Bazaar

Big Bazaar is the flagship hypermarket retail chain from Future Group, having 164 stores across the country. With its motto of “Naye India ka bazaar”, Big Bazaar ensures that all the products are of good quality and offered at the lowest prices. Promising ‘more for less’, Big Bazaar, offers 1.6-lakh mass-market product ranges that are sought by a majority of Indian consumers. It also offers a host of value-added services. The special discounts and promotional offers, which are available at regular intervals, make the format very unique and distinct. The consumer experiences a new level of standard in price, convenience, comfort, quality and store service levels.

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