Tag: colors-television

Incredible Stories of Courageous Women Told Through Rojgere Ginni; Daminee Benny Basu To Act As Host of The Show

Damini-Benny-Basu

COLORS Bangla brings to you incredible stories of some courageous women through Rojgere Ginni.

Saluting the grit and strength of women who have defied obstacles and hurdles in their way to achieve their dreams, COLORS Bangla brings to its viewers a brand new version of Rojgere Ginni. All set to premiere on 6th February (Monday) from 5.30 PM, this new avatar of Rojgere Ginni will feature captivating stories of women who have become an inspiration to many.

The show will trace their humble beginnings, go down the memory lane with them, capture their struggles and their triumphs that led them to their inspiring accomplishments.

Daminee-Benny-Basu

Highlighting on her new role as host, Daminee Benny Basu said, “I have been off television for the longest time for lack of conviction. But I believe in this work and I am loving it.”

Rojgere Ginni will bring viewers stories that will move, encourage and inspire them to fulfill their ambitions and never let go off their dreams.

Priyanka Dutta

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Aparajita Adhya and Kanchan Mallick as Anchors of Rannaghore Rockstar 2 on Colors Bangla

Actress-Aparajita-Adhya

After the huge popularity that it received in the first season, Rannaghore Rockstar 2 is back with the second season of the reality show. The first season which was aired about one and a half years ago had Mithun Chakaborty as the anchor. This latest season will however see ace actors Kanchan Mullick and Aparajita Adhya as the hosts.

The new show has been devised in a new way with new rounds. There will be two contestants who can be accompanied by the person’s family members or friends. The first round is the Welcome drink round titled “Ami khabo tumi bhabo” where the first contestant who completes the drink gets to answer the questions first. There will be four options namely- triangle, round, red and yellow. One will be blindfolded in the round. The other will have to explain within the stipulated time what the food item is.

Rannaghore-Rockstar-2

The second round is Gondho bichar-shobdo kolpo drum. The contestant will have to understand from the smell what the particular food item is. The machine is named Nakani chobani. The third round is Challenge is jomoz dish. One will have to make the dish by seeing the recipe. The fourth round is Dim age na murgi age. The contestant will race and try to catch the cock. The contestant will be told beforehand about the dishes in the utensil. This will be jumbled up later on. The one with the cock will have to guess the food item in the dish.

The contestant with the maximum score will go to the jackpot round and will have to complete a gigantic task. At the end of each round, there are prizes for both the winner and the loser. The show has been produced by Subhankar Chattopadhyay.

Rannaghore-Rockstar-2

Speaking about the show, Aparajita Adhya said “I have done anchoring for many shows like Taka na Shona, Shera Bouthan and others. The fact is our generation knew how to act and also to anchor well. The new generation only focuses on the acting part. Maybe they are not interested or maybe they focus only on acting. Whenever there is a need for anchors, I, Sudipta or Bidipta get the call. This is my first pairing with Kanchan as anchor. We have a good chemistry and people will like that”.

Rannaghore-Rockstar-2

Every week there will be a celebrity episode. Some of the celebrities who will be seen in this season include Ridhima Ghosh, Gaurav Chakraborty, Debdut Ghosh, Pushpita and others.

Kanchan Mullick who is famous for his comic timing said “I have participated in the first season as contestant. And now I am the anchor of the show with Aparajita. She has an image of her own due to her acting in films and television. However she has broken the image and you will see a new Aparajita. The rounds are new and the people will love it”.

Actor-Sumit-Samaddar

Sumit Samaddar who plays Ghata Kesto was also present in the first season of this show. He said “My character has become so popular that they have kept it in this season too. Ghata kesto have improved his lifestyle and has a chain of stores now. He wears a golden chain now due to this reason. He has assistants named Param, Bancha who confuse the contestants when they come to pick up items to prepare the dish”.

Premiering on 20th October, the show will be aired every Thursday to Saturday from 8.30 to 9.30 pm only on Colors Bangla.

Priyanka Dutta

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Colors Bangla New Serial Ki Kore Toke Bolbo; Story About Love at Juvenile Home

Ki-Kore-Toke-Bolbo

Life comes in a package of good and bad experiences. We need to learn from the bad experiences and usher in the good experiences to lead a happy life. The story of “Ki Kore Toke Bolbo” is quite unconventional and revolves around two minors Udaan and Jannat who fall in love at a juvenile home. Both of them have a gory past and they are sent to a juvenile home and it is where their journey starts.

Jannat (played by Soumi Chakraborty) was a happy go lucky girl who always believed in small happiness in life. She spread the same message amongst her family members consisting her father, mother and elder sister. In a turn of events she took the blame of murdering a man and thus is sent to a juvenile home.

In the same juvenile home, she meets Udaan (played by Dwaipayan Chakraborty), a spoilt brat, 17-year-old son of the renowned heart specialist Debidas Chatterjee.  Udaan grew out to be a rebel, a rude and rough young boy and a cause for Debidas’s worry. He always felt irritated and frustrated with everyone around. Udaan was once accused of murdering a friend and thus was sent to the juvenile home.

It is here that Jannat and Udaan come and meet each other but from a different background. Finally, the day of their release comes but Jannat and Udaan are madly in love and cannot think of staying away from each other. What will happen now? Will they be able to convince their parents and live together?

Watch Ki Kore Toke Bolbo, every Monday-Saturday from October 17th at 6.30 PM only on Colors Bangla.

Priyanka Dutta

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Gutthi and Palak Recreate their Sister Magic on Comedy Nights With Kapil

CNK

Gutthi, one of the most adorable characters in the hit comedy show on Colors, Comedy Nights with Kapil is back with a bang. Enacted by Sunil Grover, Gutthi is seen doing funny antics on the show along with her reel life sister Palak (Played by Kiku Sharma). She made her return on the show with a suitcase in her hand and by stating that she is back from America.

The return of Gutthi ensures that the comedy quotient in the show increases double fold. It has again become whammy, fun and full of excitement. The sister-duo created some hilarious moments on the show as they tried to woo the Khiladi Akshay Kumar.

Akshay Kumar came to this show to promote his recently released film Entertainment. The actor outdid himself in providing the audience with a bigger dose of entertainment. He even engaged his co-actor Sonu Sood to show off his chiseled body to his fans. Akshay also engaged in a kabaddi match on the show. He was also seen romancing with Gutthi.

Two new things happened on this special episode. Zanjeer- a dog has been introduced in the cast of the Sharma Family. And even Kapil’s Bua found her match in Mithun Chakraborty who was willing to fulfill her wishes and become the sacrificial goat.

Interview: Ravish Kumar; Business Head Regional Channels, ETV Bangla and Executive Vice President, Viacom 18 talks about Presenting Meaningful Content

Ravish-Kumar-Head-Regional-Channels-ETV-Bangla

Mr. Ravish Kumar, Executive Vice President, Viacom 18 and Business Head Regional Channels, ETV Bangla spoke to team Sholoana Bangaliana about their brand new concept Duronto Dupur, the way ahead for the entertainment industry of Bengal and all that one can expect from ETV Bangla in the near future. Excerpts..

Sholoana Bangaliana: Hello Sir, the fact that today we are at the launch function of an entirely new concept that ETV Bangla has come up with, fuels my first question and that is why suddenly the need of a Duronto Dupur; more so, because it is said that Bengalis sleep in the afternoon?

Mr. Ravish Kumar: (Laughs) Well then I would say it’s time to wake up and Duronto Dupur is a wakeup call.  See actually the afternoon is the need of the hour now and we feel that the want is there and people are looking for good engaging content. We have identified that viewership is very much there and people who are at home are looking for something interesting watch. Having said that, we have also noticed that currently whatever is presented during this time slot are just repeats, even though there is viewership and a hunger for good content. Moreover, the Bnegal market is like no other as, nowhere else have I seen prime time starting from evening five and ending at eleven in the night, an analysis guided by which we are actually launching some of our costliest properties during this slot and not just presenting any simple run off the mill stuff. With the afternoon slot we had the opportunity to make a meaningful difference and give people something to look forward to which lead to the development of this entire new plan.

Sholoana Bangaliana: If we go by the stats, ETV is really lagging behind in terms of GRP so do you think this new plan will help in improving the channel’s GRP which if I am not mistaken is ranging somewhere in the one-hundreds while that of the competing channels is at 600+?

Mr. Ravish Kumar This has become a very difficult market as over time a lot of players came and went but the entire game remained solely in the hands of Star Jalsha and Zee Bangla. Against this backdrop we have seen Mahua Bangla come and go, Sananda come and go and Ruposhi struggle; we therefore feel that rather than taking it head on with the leaders in a market like this, we should try to make a meaningful difference. We feel that people will automatically come when content is good and this is what we are focusing on with our programming. We try to identify areas that are latent and unmet and try to go after them. During the entire last year we have tried to present many good shows and they have also given us results to a limited extant primarily because viewer habits are more or less set and habits are the hardest to break. Viewers, who have been watching a particular show for many months together, if not years, will just not change their preference and switch over so you can call this a classic flanking strategy.

Sholoana Bangaliana: Previously ETV was the leader in presenting Telefilms which we do not get to see anymore these days. Are you thinking about revamping this whole content and presenting it in a new avatar again?

Mr. Ravish Kumar Yes we are working on this content again and we have color corrected them and re-mastered them and they will follow the program schedule of Duronto Dupur as the time slot of evening four to five-thirty has been allotted to this content. We have some of the best Tele-films ever made and people who had made them then are now celebrated film makers working in the industry so the content that we have is really good. Therefore we are taking this in two steps, the first being, re-launching them and the second being improvising and taking them ahead.

Also, Bengal has an envious talent pool that is capable of presenting great content and as a channel we believe that it is our responsibility to give them a platform of expression and encourage such wonderful works of art.

Sholoana Bangaliana: Currently we can see that the city is flooded with hoardings and posters announcing Duronto Dupur which makes me quite curious about the budget allocated for the promotion work…..How much are you really spending on promotions?

Mr. Ravish Kumar: Well, it’s good news that you have spotted our banners! We have allocated a sum of 2 Crores for all the promotion work and we shall be going ahead with the entire plan in three phases, the first being teasers that have been on air for quite some time, the second being the revealer which we are doing now, the third being the show specific promotions. We have over 300 hoardings in different areas around the city, station brandings, extensive radio spots, cross channel promotions, print media ads and all other mediums of promotion that will be utilized to their full potential.

 

Sholoana Bangaliana: When selecting the content for a particular slot, what thought process and market analysis guides your decisions?

Mr. Ravish Kumar: How I wish we knew what really works! Nevertheless, what we primarily try to identify is whether the audience can relate to the content and whether the content being presented is relevant enough. People tend to fall in love with the protagonist and identify with his journey, life or struggle. Say for example, The Mega Serial Gouridaan is one that is very relevant as it is about change and something that Bengal has always been a pioneer at. Moreover, Gouridaan is an adaptation of one of the top rated Hindi Mega serials Balika Vadhu which all the more gives us the confidence of audience acceptability as it is a tried and tested concept which is still appreciated and addictively followed by people across the country. For Durgesh Nandini we again have no doubts as being a Bankim Chandra novel adaptation it is close to every Bengali’s heart. More so, Bengal’s literature is so rich and ever so relevant that they have relevance across all ages and times due to which they can always be presented without the fear of any audience drop outs.

 Sholoana Bangaliana: Gouridaan, as we just discussed is an adaptation of Balika Vadhu. So did you pick this topic only because you were sure about the returns as it has already proven its acceptability in other parts of the country?

Mr. Ravish Kumar No, not just that, Gouridaan is relevant even today and to add to that it carries a strong message and educates people in more ways than one and as a Television channel we also have a responsibility towards society which all the more led us to zero down on Gouridaan. It has been proven time and again that programs that have a message always do well with the audience as not always can one go on with just another petty kitchen-politics story or saas-bahu drama. Unfortunately, for many people television is probably the only medium of knowing about all that is happening in the world which again leaves us with the responsibility of presenting content that is relevant and has something to take back from.

Sholoana Bangaliana: We have heard about and even seen all that you are doing to reach out to the masses here in Bengal; what promotion strategies have you chalked out for the overseas audience?

Mr. Ravish Kumar: We do not have any overseas promotion plans as we feel that if these do well here they will any which ways do well all across the globe as the Bengali sentiments remain the same and people overseas will also love to watch what people here enjoy watching.

Sholoana Bangaliana: You have spent so much on promotions; so what is the feedback like, are people inquisitive about all that’s coming up?

Mr. Ravish Kumar: Yes, we have got positive feedback and people have shown the curiosity and eagerness to find out more about all that is coming up new on ETV Bangla which is quite a positive sign for us.

Sholoana Bangaliana: By way of the show Parar Shera Bouthan you have tried to build on the mass connect as here singer Aneek Dhar along with his team visits every Pada and brings together families to play games and win prizes; do you think this will add to the brand strength?

Mr. Ravish Kumar These days events are not just events in their literal sense, they have become two three things mixed together; it’s part of reach building, awareness creation as well as content generation. This game show Parar Shera Bouthan is not just about branding and promotions where Aneek Dhar goes out, meets people and gives away prizes; here he is also doing the job of bringing out new talents and giving them a platform to showcase their skills which along with all the branding also brings a sense of gratification and loyalty.

Ravish-Kumar-Head-Regional-Channels-ETV Bangla

Sholoana Bangaliana: What are your future plans about the kind of content you want to present on ETV Bangla?

Mr. Ravish Kumar: Well, the basic idea that guides us is the need to delight the audience and give them something to look forward to and even take back from. TV viewing needs to be a delightful experience and that is just what all our programs, promotions and plans will always be revolving around.

We wish the team of ETV Bangla The Very Best and hope that are really able to make a meaningful difference by presenting new and unique content.


Interview: Mr. Ravish Kumar- Executive Vice President, Viacom 18 and Business Head ETV Bangla (You Tube)