The business houses must not solely aim for the enhancing of their company and earning profits. There is a dire need for them to understand and realize their duties and responsibilities to the society from which they are getting back so much in return. Understanding this corporate social responsibility, India Green Reality Pvt Ltd, one of the foremost real estate developers has launched a new initiative titled Khushee. This is a voluntary program which has been run so as to help the underprivileged children in the society who are devoid of the multiple benefits that the others receive. Singer Surajit Chatterjee, Arijit Datta, Managing Director of Priya Entertainments, actor Hiran Chatterjee graced the occasion.
“With Khushee we plan to make a platform for the underprivileged children who are deprived from the resources. We will also be engaging the resources so as to reduce the deprivation among the children at such a young age. New talents will also be searched for in the field of education, sports, cultural vocations and then they will be nurtured so that they can be self sufficient in the near future” said Mr. Amitava Samanta, director, India Green Reality Pvt Ltd.
The logo and a T-shirt of this initiative were launched by the guests present at the event. Speaking on the occasion Surajit Chatterjee said “It is education alone which is a powerful tool to eradicate the evil effects of abuse and exploitation from India. When every child in our country will receive education, only then will we be free from the evil effects of exploitation. Music is also a good means to pass on this message to the society”.
With big corporate giants coming forward to help the underprivileged children, we can surely hope that they will be gifted with a better future in the coming days.