Tag: Cycle-Pure-Agarbatti

Amitabh Bachchan shall now promote Cycle Pure Agarbathies as the Brand Ambassador


Living legend Amitabh Bachchan has been signed as the brand ambassador for Cycle Pure Agarbathies. This was announced at a press conference held in a reputed hotel in Kolkata.

Centered on the theme of purity, the new campaign for the company has been conceptualized by DDB Mudra. The television commercial which has been shot in three languages namely English, Hindi and Bengali has been produced by Rising Sun Films and directed by Shoojit Sircar. Shoojit Sircar had earlier worked with Big B in his latest released film Piku. The television commercial will also be supported by radio spots and direct outreach programs across the country.


Amitabh Bachchan was selected as the brand ambassador because he is a living embodiment of hard work, honesty, transparency and dedication. These are also the policies which are followed by the company and hence the selection of Big B as the brand ambassador.

Cycle Pure Agarbathies is also behind the much popular event Rhythm Dhaker Lorai held in the city for the past fourteen years.

The new ad film will be shown on television from 10th august onwards.

Priyanka Dutta

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State Bank Park Sarbojanin Durgotsav, Thakurpukur Panchanantala Adjudged Winner of “Rhythm Dhaker Ladai 2014”


In its eleventh year ‘Rhythm Dhaker Ladai 2014’, the battle of Dhakis organized by Cycle Pure Agarbattis concluded with much fanfare. State Bank Park Sarbojanin Durgostav, Thakurpukur Panchanantala emerged winner of “Rhythm Dhaker Ladai 2014”, while Suruchi Sangha and Barisha Club were adjudged the runners up. Rhythm Dhaker Ladai also recognized the best individual performers and dhaki Kalipada Das from Suruchi Sangha was awarded the ‘Badak Srestha’ title while Animesh Bayen from Barisha Club was named the ‘Sera Sangat’.


18 Puja pandals were selected out of 45 pandals for the semifinal round by the judges’ panel on Shasthi. In the semifinal round, on Saptami three judging units comprising eminent personalities like Shri Nondon Bagchi, Smt. Manashi Mukherjee and Smt. Chandrabali Rudra Dutta visited the nominated pandals to select the best six performing Dhaki groups for the Mega Final.

Among the finalists were State Bank Park Sarbojanin Durgotsav, Thakurpukur Panchanantala, Suruchi Sangha, Barisha Club, Dum Dum Park Tarun Sangha, Sanghathirtha & Tridhara Akalbodhan.


The final of this event was held on Maha Astamee and the final judging panel constituted of renowned Indian classical singer, Pt. Ajoy Chakraborty, Tabla maestro, Pt. Mallar Ghosh and Subhen Chatterjee, who visited the six finalist pandals all day through and adjudged State Bank Park Sarbojanin Durgostav, Thakurpukur Panchanantala as the winner of “Rhythm Dhaker Ladai 2014”.

The names of the winners were declared on Maha Navami day. Apart from the ‘Rhythm Dhaker Ladai’, trophies for the Dhakis and Puja Committees, the winners were also presented with cash prizes.

Priyanka Dutta

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