HDFC Life, India’s leading private life insurance company and #fame announced the launch of India’s first ever digital talent hunt for kids for categories in dancing, singing, musical instruments and comedy. This unique initiative will invite talented children between the ages 6 and 14, from across the country to participate in the competition by uploading their video on its website. Acting as mentors of the show will be Lauren Gottlieb, Cyrus Sahukar, Siddharth Mahadevan and others.
The ABCD 2 actress, Lauren Gottlieb who was extremely enthusiastic about the launch, commented that this will be a medium of great exposure and personal learning. Distinguished VJ, comedian and Bollywood actor Cyrus Sahukar said that the entire concept is unique and very innovative. With the help of a smartphone one will be showcase their kid’s talent in front of the world. Known for his songs in the film Bhaag Milkha Bhaag, Siddharth Mahadevan said that music is the best stress buster. Platforms like this will give the kids the required boost.
HDFC Life YoungStars is driven primarily on the digital medium. Right from the call for entries round, wherein one just needs to upload a video on the website, to all its following phases, to the grand finale, the entire property is digital based. Selected contestants who make the cut will be nurtured through the course of the show in their respective fields by the mentors. Finalists from each category will then get a chance to perform with their mentors and also win various other exciting prizes.