D’Decor, the world’s largest producer of upholstery and curtain fabrics, announced the launch of D’Assist at the Digital Premier night in Grand Hyatt, Mumbai. The initiative was launched in the presence of brand ambassador Shahrukh Khan along with Managing Directors of D’Décor, Mr. Ajay Arora and Mr. Sanjay Arora. The first of its kind digital interface, D’Assist will change the dynamics of the home décor industry in the country
D’Decor as a leader and pioneer is the first to digitize the entire home decor shopping experience. D’Assist will help consumers search and filter fabrics as per individual taste and preference, assist in fabric calculation and cost as per the budget and give tips on new trends, looks, new product launches and promotional schemes. The platform will give an opportunity to be playful and imaginative. Additionally, D’Assist will make business smoother for the sales associates thereby enhancing the experience at the B2C level as well as B2B level.
Speaking about the launch of D’Assist brand ambassador Mr. Shahrukh Khan said, “I am thrilled to see that D’Décor is constantly revolutionizing the home décor space with their innovative solutions. With the launch of the digital interface D’Assist, selecting home fabrics will now become a simple and enjoyable experience for the customers.”
D’Decor’s digital platform will surely be a boon for many customers planning on changing the look of their homes.
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